Software for laundries that are done taking orders on WhatsApp
We build the full digital operation for laundries and on-demand home services — a customer app on both stores, an operations dashboard your team actually runs the day from, and payments that work locally.
What we hear in this industry
Orders live in WhatsApp threads
Every order is a conversation someone has to remember. No history, no searchable record, and no way to tell how many orders you actually did last month.
Pricing is a manual negotiation
Customers ask what it costs, someone checks, someone replies. Every quote burns staff time and every answer is slightly different.
Nobody knows where an order is
Drivers get coordinated by phone call. When a customer asks "where is my laundry?", the only way to answer is to call the driver and ask.
You are running blind on the numbers
No revenue per service, no repeat-customer rate, no peak-hour data. Decisions get made on gut feel because the data was never captured.
What we ship instead
Customer app on both stores
One Flutter codebase shipping to the App Store and Google Play, Arabic-first with full RTL. Pick a service, set a time and location, pay, done — in under a minute.
Operations dashboard
A drag-and-drop order board, drivers live on a map, pricing you control without calling a developer, and one-click PDF invoices.
Local payments built in
Apple Pay, Samsung Pay, cards and saved cards through a regional gateway — so customers pay in a tap and reorder without re-entering anything.
Tracking and automated messaging
Live order tracking end to end, plus attribution and automated customer messaging so you know which campaigns actually bring orders.
We built exactly this for a laundry in Riyadh — app, dashboard and website, all on one backend.
Laundry Heroes
Laundry Heroes runs its entire business on what we shipped: customers order in one tap from a 4.9-rated app, the team manages orders, drivers and pricing from one dashboard, and the brand finally matches the quality of the service. A complete digital operation for a traditionally offline industry.
Read the full case studyWhat teams in this industry ask
How long does a build like this take?
Laundry Heroes went from idea to live on both stores in 16 weeks — that included the customer app, the operations dashboard and the marketing site. A single-surface build (app only, or dashboard only) is shorter.
Do we have to replace our whole process at once?
No. Most teams start with the surface that hurts most — usually ordering or driver coordination — and add the rest once the first one is running. Everything is built on one backend from day one so nothing has to be rebuilt later.
Who owns the code?
You do, in full, including the app store listings and the backend. We hand over the repositories and the accounts at the end of the engagement.
Get a free technical audit
Send us the link to your site, app or dashboard. Within two business days you get a 5-minute recorded walkthrough of what's slowing it down, what's costing you conversions, and what we'd fix first — whether or not you ever hire us.
No sales call required. If we're not the right fit, we'll tell you that too.
Send the link
Your site, app or dashboard. No brief to write and no forms to fill in — the URL is enough.
We go through it
Load performance, the conversion path, mobile behaviour, SEO fundamentals and the technical debt that's already showing.
You get the recording
A 5-minute video with a prioritised list of fixes. It's yours to keep and hand to any team — including your own.
Let's build it right
Tell us what you want to launch or improve. We'll review it, reply with a clear next step, and book a short call if the project is a fit — no commitment.