One-tap ordering
Choose the service, set time and location, and the heroes handle the rest — the whole order takes under a minute.
Mobile · Flutter
Laundry Heroes
Premium care, zero effort — laundry pickup & delivery at your command.
Client
Laundry Heroes
Year
2025
Timeline
16 weeks
Industry
On-demand Services
Live URL
Overview
The challenge
Laundromats in Riyadh still take orders over phone calls and WhatsApp — no live pricing, no tracking, no operational visibility. Laundry Heroes wanted to compete on pure convenience, which meant a full digital product line at once: a bilingual consumer app on both stores, a control room for daily operations, and a brand site — all speaking the same playful hero identity.
Our approach
We shipped the whole ecosystem on a Laravel + MySQL backend. A Flutter app (one codebase, iOS + Android, full Arabic RTL) with a one-tap order flow — pick a per-item service like wash or iron, set time and location, pay with Apple Pay, Samsung Pay, card or a saved card through Moyasar, and track every step live: a driver collects the laundry, drops it at the laundromat, and once it's ready a courier delivers it back to your door. A React 19 ops dashboard runs it all with a drag-and-drop order board, driver tracking on Google Maps, pricing control, ApexCharts analytics and PDF invoicing — with Mixpanel, AppsFlyer and Twilio grouped into one layer for unified marketing attribution and messaging. And a bilingual Next.js site that carries the pink-and-cyan hero brand to the web.
Our work
Inside the product
Tap any screen to view it full size
Key features
Full care catalog
Wash, iron and dry-clean flows for clothes, carpets and duvets with clear per-item SAR pricing in the app.
Live step-by-step tracking
Follow the order end to end on a live map — driver pickup, laundromat processing, then courier delivery back to your door. No more "where is my laundry?" calls.
Bilingual Flutter app
One codebase shipping to both the App Store and Google Play, with full Arabic RTL and English support.
Operations dashboard
Drag-and-drop order board, drivers on Google Maps, pricing management, ApexCharts analytics and one-click PDF invoices.
Hero brand system
A playful washing-machine hero mascot with a bold pink-and-cyan identity, consistent across app, stores and website.
Integrated payments
Apple Pay, Samsung Pay, card and saved-card checkout through the Moyasar gateway — pay in a tap and reorder without re-entering details.
Unified marketing tracking
Mixpanel, AppsFlyer and Twilio grouped into one layer for attribution, campaign analytics and automated customer messaging.
Our work
How we shipped it
01
Discovery & service mapping
We mapped the full laundry journey — order, pickup, wash, delivery — for customers AND staff, defining three products that share one backend and one brand.
02
Hero brand & app design
A playful superhero identity in pink and cyan, designed Arabic-first with full RTL flows, that stands out in a category of boring utility apps.
03
Triple build
The Flutter app with the one-tap order flow and live tracking, the React ops dashboard with maps, analytics and invoicing, and the bilingual Next.js site — built in parallel on Firebase.
04
Store launch & operations
Published to the App Store and Google Play, onboarded the ops team onto the dashboard, and tuned the flows from real Riyadh orders.
Tech stack
FlutterFirebaseLaravelMySQLReact 19Redux ToolkitGoogle Maps APIMoyasarMixpanelAppsFlyerTwilioNext.js 16
The outcome
Laundry Heroes runs its entire business on what we shipped: customers order in one tap from a 4.9-rated app, the team manages orders, drivers and pricing from one dashboard, and the brand finally matches the quality of the service. A complete digital operation for a traditionally offline industry.
By the numbers
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