Bilingual EN/AR with full RTL
next-intl powered i18n with locale-aware routing, mirrored layouts, and Arabic typography (Cairo + Poppins).
Web · Healthcare
Zero Lice
Gentle, at-home lice care trusted by families across the UAE.
Client
Zero Lice UAE
Year
2024
Timeline
10 weeks
Industry
Healthcare
Live URL
Overview
The challenge
Lice treatment is stigmatised, frustrating for parents, and often relies on harsh over-the-counter shampoos that don't fully work. Zero Lice needed a bilingual web presence that reflects their clinical credibility while reassuring stressed parents that the service is judgment-free, gentle, and guaranteed.
Our approach
We engineered a fully bilingual Next.js 15 platform with RTL Arabic support, a dynamic pricing system tied to a custom backend API, and a content-managed blog. The design balances medical professionalism (teal trust colors, clean grid) with warm family-friendly micro-copy. Every page is SSR-rendered for SEO and instant load on mobile — the primary device for parents booking from school.
Our work
Inside the product
Tap any screen to view it full size
Key features
Dynamic pricing engine
Real-time pricing pulled from REST API (be.zerolice.ae) with in-salon vs. home-service toggle and group discounts.
Same-day booking flow
WhatsApp-first contact path + form fallback, optimised for the 24h emergency use case.
Content-managed blog + offers
Headless CMS feeding SEO-optimised blog posts and dynamic marketing offers without re-deploys.
Partnership programs
Dedicated funnel for schools, nurseries, and groups of 10+ with custom contract pricing.
Analytics + WhatsApp tracking
GTM, GA4, and event tracking across CTAs to measure booking conversion end-to-end.
Our work
How we shipped it
01
Research & empathy mapping
We interviewed parents and the clinical team to understand a stigmatised buying moment — the copy, colors and flows were all designed to lower anxiety first, sell second.
02
Bilingual-first design
Arabic wasn't a translation pass — both layouts were designed together: RTL-mirrored grids, Cairo + Poppins typography, and medical-grade teal to signal clinical trust.
03
Build & API integration
Next.js 15 with next-intl routing, a real-time pricing engine on the custom REST API, a headless-CMS blog, and a WhatsApp-first booking flow optimised for the 24-hour emergency case.
04
Launch & measurement
GTM + GA4 wired across every CTA, structured data for local SEO, and Core Web Vitals tuned for mid-range phones — the device most parents actually book from.
Tech stack
Next.js 15TypeScriptnext-intlSCSSMUIREST API
The outcome
Zero Lice launched as the most polished bilingual presence in its category in the UAE — a site parents trust at a stressful moment, with same-day WhatsApp booking, live pricing, and content the team updates without touching code. It now serves 1,000+ families with a 4.9/5 average rating.
By the numbers
+1,000
Families served
4.9/5
Average rating
100%
Removal guarantee
2
Languages (EN/AR)
“They understood a family-facing healthcare brand instantly. The Arabic RTL build was flawless on the first pass.”
Layla M.
Marketing Lead, Zero Lice
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